AJ
MY APPROACH
I’ve spent nearly 20 years working across different industries and roles, from management and directorship to navigating my own seasons of growth and change. Those experiences have taught me to look at challenges from different angles, understand what’s happening beneath the surface, and find practical ways forward. I bring a broad perspective, but more importantly, I take the time to understand what’s really going on. My approach is about meeting you where you are, finding clarity in what matters, and providing thoughtful, personalized support that helps you move forward with confidence.
I believe meaningful growth starts with feeling clear about where you are and where you want to go. From there, the right support, strategy, and a little momentum can make all the difference. Whether the goal is personal, professional, or organizational, my approach is thoughtful, practical, and always tailored to you. Let's turn ideas into achievable steps, challenges into opportunities, and goals into meaningful success!
1 hr
From 45 Canadian dollars
COACHING SESSIONS
Sessions are designed to support you wherever you are — personally, professionally, or within your business. Whether you’re looking for personal clarity and growth, navigating a professional challenge, developing your leadership or team, or seeking strategic support for your organization, each session is a space to think, work through what matters, and move forward with intention.
CREATIVE DEVELOPMENT
01.BUSINESS ASSESSMENT & OPTIMIZATION
The best way to understand a business is to step inside it. I spend 1–5 days with you and your team as I observe your day-to-day operations, workflow, communication, customer experience, and team dynamics. You’ll receive a clear summary of my observations, practical recommendations, with actionable steps to implement the changes that will make the greatest impact. Starting at $900.
02.WORKPLACE & ORGANIZATIONAL DEVELOPMENT
Strong workplaces are built around people, communication, and clarity! Together, we’ll look at how your team works, where challenges are showing up, and what can be strengthened across your organization. From team dynamics and leadership to communication, culture, and structure, we’ll create practical strategies that help your workplace work better, for your people and your business. Starting at $500.
03.BUSINESS STRATEGY & PLANNING
Turn ideas into a clear direction. Together, we’ll look at where your business is, where you want it to go, and what needs to happen to get there. From goals and growth opportunities to priorities, positioning, and practical next steps, we’ll create a focused strategy that gives you and your team clarity, direction, and a plan you can actually put into motion. Starting at $500.
04.MARKETING STRATEGY & CAMPAIGNS
Turn your marketing into a clear, actionable plan. We’ll assess your current marketing, identify your audience and opportunities, and map out what to say, where to show up, and how to reach the right people. From campaign concepts and content direction to promotions, channels, timelines, and execution, you’ll leave with tangible strategies and next steps you can actually put into action. Starting at $500.
05.TEAM & LEADERSHIP DEVELOPMENT
Strengthen your business as a whole with practical support at both the team and individual level. Through tailored workshops, team building, and one-on-one support, we’ll strengthen communication, leadership, accountability, performance, and individual goals. I can work with team members over time to build confidence, skills, and sales targets while keeping everyone aligned with the greater goals of the organization. Starting at $1000.
06.SALES & PERFORMANCE DEVELOPMENT
Turn potential into measurable progress. We’ll identify what’s getting in the way and create practical strategies to strengthen sales, confidence, communication, and accountability. Through ongoing one-on-one support, coaching, goal setting, and targeted workshops, individuals can build stronger skills, work toward clear sales targets, and create meaningful, measurable progress within the business within excitement! Starting at $750
Thoughtful, strategic support for businesses looking to grow, evolve, and move forward with intention. From business strategy and team development to marketing direction and creative problem-solving, each service is tailored to take your business from where it is now to where you want to take it next. To learn more about what support is best tailored for your business right now, book a complimentary discovery call.
COMMUNITY
Being of service across a broad spectrum of communities and industries is one of the most fulfilling aspects of my work. Working with unique individuals and businesses, and playing a meaningful role in supporting their purpose, is incredibly rewarding. Their stories and testimonials reflect shared experiences, and I have genuinely enjoyed the opportunity to work alongside each one!
AJ has such unique way of looking at business. He can walk into a situation where there are a hundred different things happening and somehow identify the two or three things that actually matter. He’s direct when he needs to be, but it never feels like he’s trying to tell you how to run your business. He gives you perspective, challenges your thinking and helps you build a plan that actually feels like yours, and the best part he's got such great energy, having him for the few weeks we did was great! Highly recommend him especially if you have a young sales team!
— Sean Sutherlin, Owner